INSIGHTS

NEWS AND INSIGHTS FROM IGNIVA

July 11, 2017

Why social media is important for your business.

BY AURELIA BONITO

It has been over a decade since MySpace and Beboconquered the social media world, but since then other competitor shave taken the lead. Facebook, Twitter, Instagram and YouTube have changed the face of the internet and crucially, the face of business.

No matter what you sell, and who you sell it to, social media is critical in establishing your brand and giving your business the online presence it desperately needs.In this increasingly competitive environment, not having a presence on social media is self-destructive.

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So why is social media so important for your business?

Brand Awareness

Putting yourself and your business online increases your visibility, and is an excellent way to build upon your brand image. Customers love a brand that they trust, and using social media helps to show your customers what you are about and the values that you hold. Are you a high-quality brand? Are you a reliable brand? Do you have a unique selling point that will put you ahead of competitors? These qualities can be demonstrated through your social media posts and the way you respond and engage with your audience.

Reaching your Audience

One of the most obvious benefits of social media is the ability to reach previously unreachable audiences. You are no longer limited to just your local area, but can reach a global audience. Why not try a hashtag? Tag your location? These are quick and easy ways to extend your audience and promote your business to more people.

Understanding your Audience

One of the most obvious benefits of social media is the ability to reach previously unreachable audiences. You are no longer limited to just your local area, but can reach a global audience. Why not try a hashtag? Tag your location? These are quick and easy ways to extend your audience and promote your business to more people.

Connecting with your Audience

Social media is the voice of your brand and a current way to connect with your audience by interacting and engaging with them. Starting a conversation encourages customers to stay loyal. Providing an amazing service is no longer enough as customers want to feel involved and cared for within the whole online experience. By interacting with your audience, you can begin to create meaningful relationships and shape customers’ perceptions of your products and services in a positive way.

Utilizing social media is essential for any business, to reach, understand and connect with their audience. If social media is your brands voice,be the loudest voice in the room.